Here is a draft for a Studs “About Us” page (approx. 500 words), written in English to capture the brand’s trendy, safe, and inclusive voice.
About Studs
Welcome to a Hole New You.
At Studs, we believe that every ear tells a story. We aren’t just a place to get poked—we are an experiential retail and e-commerce brand that has completely reimagined the ear-piercing experience. We exist to empower your bold self-expression through Earscaping®, the art and science of personalized ear piercing and earring stacking.
Whether you are looking for your very first lobe piercing or completing a complex constellation of cartilage stacks, we are h(ear) to help you look and feel your best.
Our Story
The Studs journey began in 2019, born from a simple but frustrating realization. Our co-founders, Anna Harman and Lisa Bubbers, noticed a massive gap in the market. If you wanted an ear piercing, your options were usually limited to two extremes: the mall kiosk with its scary piercing guns and limited selection, or the tattoo parlor, which—while professional—could feel intimidating and wasn’t always focused on ear styling.
Anna and Lisa knew there had to be a better way. They envisioned a modern destination that combined the safety and precision of a medical-grade studio with the fun, trend-driven atmosphere of your favorite fashion boutique. And just like that, Studs was born.
Headquartered in New York City, we have grown from a single studio into a nationwide community of ear enthusiasts, serving Gen Z, Millennials, and everyone in between who craves a safe, stylish, and highly personalized piercing experience.
The Art of Earscaping®
We didn’t just invent a store; we invented a vocabulary. Earscaping® is our signature approach to styling. It isn’t just about putting holes in your ears—it’s about considering your unique anatomy, your personal style, and your lifestyle to create a look that is uniquely yours.
From the “Snakebite” to the “Stacked Lobe,” our expert piercers work with you to design a curated ear stack that evolves as you do. We offer a massive assortment of cute, high-quality earrings—including implant-grade titanium and 14K gold—specifically designed to be safe for sensitive ears and stylish enough for your Instagram feed.
Safe. Professional. Needle-Only.
We take safety as seriously as we take style. That’s why we say “No Guns, Just Needles.”
Piercing guns cause blunt force trauma to the tissue and can be difficult to sterilize. At Studs, we strictly use single-use, sterilized needles. This method is cleaner, more precise, less painful, and leads to better healing times. Our piercers are trained experts who prioritize your health, ensuring that your “Hole New You” heals as beautifully as it looks.
Our Values
We are more than just a brand; we are a team. Our culture is built on transparency, feedback, and inclusivity.
- We’re All Ears: We listen to our community and our team to constantly improve.
- We’re All In This Together: We champion diversity and treat everyone with integrity and respect.
At Studs, we are here to help you shine, one stud at a time. Come visit us in the studio or shop online to start your Earscaping® journey today.
Review of Key Brand Elements Included:
- Mission: Empowering self-expression through Earscaping.
- Founders: Anna Harman & Lisa Bubbers (2019).
- Differentiators: Needle-only (no guns), safety focus, trend-driven retail environment.
- Terminology: “Earscaping®,” “Hole New You,” “h(ear).”
- Target Audience: Inclusive, fashion-forward, Gen Z/Millennial appeal.